Creating the brand image

The Hill Larder brand image

One of the first tasks that we needed to take on board for the marketing of our food brand was the ‘look’ of the packaging and the online visuals. With my background in design the visuals of The Hill Larder brand image is a key element.

We were inspired by Joseph Bisat Marshall’s typographic work. Joseph plays with individual letters, words and indeed whole phrases – slicing, folding, muddling, layering and modifying their scale.

Our brief to him was to produce a simple, spare, almost minimal design, but with a bright ‘pop’ of colour. It needed to reflect our values of having a light environmental impact and a food related image of indeed larder shelves.

Our initial colour palette is black for clarity, and a zingy green for impact, but new colours to be launched soon.

This Pantone colour of 2017, ‘Greenery’, is highly apt for our business venture:

“Greenery burst forth…to provide us with the reassurance we yearn for amid a tumultuous social and political environment…Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.”Leatrice Eiseman, Executive Director of the Pantone Colour Institute.